This was one of the biggest social campaigns I had been the lead of in my design career as it was a complete refresh of 1st Formations social presence so there was a little pressure during the ideation phase of what their brand is and how they want to be portrayed.
After quite a long ideation process we reached an outcome the client was extremely happy with and definitely exceeded the original brief which was to create a look a feel which made them not only come across professional but also fun and creative.
