This was a project for BBC New York, to create an innovative, exciting ad that would catch the attention of users with a parallax image and possibly access to information about recent articles within the ad.
As seen below there were originally two versions designed, on the left a slightly more informative design with articles included in the ad and an interactive gallery for users to scroll through articles, pick the one they want to read and be taken out to the website. On the right is a more typographical and image-focussed design where the image was the main focus and information will be held for the click-out only.
Below is the final build for the ad which was also made for responsive including a mobile interscroller and tablet billboard.
