This was a brief from Hearst for their website ELLE and the assets were supplied but I had quite a lot of design freedom with how to layout the banners and make them sufficient for each platform. I included a 'flippy' component so the user could see the product info and a model shot. It was created using an online software called Celtra and the videos were edited using After Effects. The client was extremely happy with the outcome and it had a powerful response according to the click-through rate.
