This was a brief from Hearst for their website Cosmopolitan and the assets were supplied but I had quite a lot of design freedom with how to layout the banners and make them sufficient for each platform. As the superhero is responsive it needed to work for desktop, tablet and mobile which proved to be a challenge as the brand was very strict about keep the banners consistent in terms of the text layout. It was designed in Photoshop and built using an online software called Celtra. The client was extremely happy with the outcome and it had a powerful response according to the click-through rate.
