This is a big step for Sushi Daily as a brand as it is the first campaign that is completely lifestyle content led creatives. I created a storyboard using Adobe Firefly to present to the client the direction we will follow for the shoot. Below are some of the beautiful assets that I created using content from the shoot.
I feel it is a great direction for the brand as the creative focuses on the delicious hot food bowls without needing colours/illustration to elevate the design as the images speak for themselves; mouth-watering, attention grabbing food.
Storyboard using Adobe Firefly that was presented to the client before the shoot.
Social posts created from the lifestyle shoot, art directed by me after using the AI storyboard to help with direction.
Email GIFs
